The members of the Nutrition and Physical Activity Initiative of the Bipartisan Policy Center are writing in support of the Revision of the Nutrition and Supplement Facts Label. Consumers need access to nutrition information that is easy to understand to support their ability to make informed, healthy choices. The nutrition facts label is one key source of this information for Americans, and we support the FDA’s effort to increase the clarity and relevance of the information presented. Specifically, we support the larger font for calories, the larger font for the number of servings per container, and the layout change that makes the percentages easier to read.
In our 2012 report, Lots to Lose: How America’s Health and Obesity Crisis Threatens our Economic Future, we made a number of recommendations for addressing the high rates of obesity and chronic disease in America. Among them was the recommendation that FDA and USDA enhance public awareness and understanding of federal nutrition guidelines. The nutrition facts label is an important opportunity for communicating with the public, and it will be important going forward for federal agencies to develop coordinated nutrition messaging campaigns to clearly and consistently educate the public on the new label and how to use the revised information to make informed food and beverage choices.