Ideas. Action. Results.

Calorie Cutback: Progress Report on 2010 Commitment to Reduce Calories in the Marketplace

WHEN: Thursday, May 30, 2013 8:00 a.m. to 9:30 a.m. ET

WHERE: Bipartisan Policy Center, 1225 Eye St. NW, Washington, DC, 20005

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In May of 2010, at a White House event, 16 food and beverage companies stepped forward and made a commitment to reduce calories in the marketplace by 1.5 trillion by 2015, with an interim goal of a one trillion reduction by the end of 2012. This was the first commitment made to the First Lady’s Partnership for a Healthier America.

​The Bipartisan Policy Center (BPC) and HWCF presented a report on the progress these companies have made toward reaching their goals and highlight their leadership in providing more portion-controlled products, changing recipes to meet calorie goals and providing more low- and zero- calorie options to ensure a healthier America for the future.



Hank Cardello
Senior Fellow & Obesity Solutions Initiative Director, Hudson Institute

Lisa G. Gable
President, Healthy Weight Commitment Foundation

Sec. Dan Glickman
Former U.S. Secretary of Agriculture
Senior Fellow, BPC

Tracy Orleans, PhD
Senior Scientist, Robert Wood Johnson Foundation