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Exploring the Role of the Business Community in Improving Health

Bipartisan Policy Center
1225 Eye Street NW
Suite 1000
Washington, DC 20005
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Physical activity plays a key role in improving health. Inactive adults have a greater risk of early death, heart disease, stroke, type 2 diabetes, depression, and some cancers. Yet less than half of American adults meet the recommended guidelines for daily physical activity.

Employers?who bear about one-half of health care costs in the United States?can play a critical role in improving the level of physical activity among individuals.

BPC’s Health Innovation Initiative hosted a discussion with business leaders and experts on health and wellness to explore employer strategies that promote physical activity within their organizations and communities. The event also highlighted key findings from a physical activity challenge conducted by BPC’s CEO Council on Health and Innovation which were summarized in an article published in the Journal of Occupational and Environmental Medicine. 


Paul J. Coppola
Senior Director of Care Management, Program Strategy, Innovation, and Clinical Design, Aetna

Ron Gifford
CEO, Jump IN for Healthy Kids

Ron Z. Goetzel, PhD
Senior Scientist and Director, Institute for Health and Productivity Studies, Johns Hopkins Bloomberg School of Public Health
Download presentation slides

Jim Huffman
Senior Vice President of Global Benefits, Bank of America Corporation

Moderated by:

Janet Marchibroda
Director of Health Innovation, BPC


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