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Coca-Cola, Verizon, BofA Among Companies to Support Health Initiatives

The Wall Street Journal

Tuesday, September 16, 2014

Nine leaders, including the CEOs of Coca-Cola Co., Verizon Communications Inc.VZ +0.96% and Bank of America Corp.BAC +0.71%, are signing on to a health-related agenda that includes creating and tracking new corporate wellness programs and changing how hospitals and doctors are paid.

Members of the CEO Council on Health and Innovation, a panel associated with the Bipartisan Policy Center, a Washington-based think tank, are expected to lobby their peers at other companies to endorse goals, such as investing in health-related initiatives in communities where their companies are based. The executives lead organizations that together employ more than a million people, the group said. There will be “CEO to CEO-level outreach, and HR manager to HR manager outreach,” said Janet Marchibroda, executive director of the CEO Council.

The executives are set to publicly promise in an announcement Tuesday that they will provide employees “comprehensive health and wellness programs” in areas including nutrition and physical activity, tobacco cessation, emotional and behavioral health, and management of chronic diseases. Those are typical areas of focus for wellness efforts, but Ms. Marchibroda said each of the employers was expected to add at least one new element to its offerings as a result of the initiative.

KEYWORDS: BANK OF AMERICA, COCA-COLA, VERIZON, JANET MARCHIBRODA, CEO COUNCIL ON HEALTH AND INNOVATION