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CEOs write prescription for health-care overhaul

CNBC

Tuesday, September 16, 2014

CEOs of some of the nation’s top companies are challenging the business community to take the lead on improving health care in the U.S. through innovation.

The top executives of Coca-Cola, Bank of America, Aetna and others will unveil a new initiative in Washington Tuesday afternoon at the Bipartisan Policy Center.

“What they said during their meetings was ‘can’t we come up with an A-list of health and wellness programs, that every employer should implement?'” explained Janet Marchibroda, executive director of the Bipartisan Policy Center’s CEO Council on Health and Innovation.

KEYWORDS: BANK OF AMERICA, COCA-COLA, AETNA, JANET MARCHIBRODA, CEO COUNCIL ON HEALTH AND INNOVATION